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I SEE MONEY IN AFRICA
I SEE MONEY IN AFRICA I SEE MONEY IN AFRICA
TAKE-OFF STRATEGIES

Ÿ Government partnership: Before commencing your
business, it is crucial that you study the existing
To start your exploration of Africa’s untapped opportunities, government policies that affect it. This helps your
you need to take note of the following critical issues: business to operate in collaboration with your

government.
Ÿ Research/Feasibility study: Carry out extensive
research on the industry you are going into and what the Ÿ Investors/funding partnership: As a new business,
business will require to be profitable in a sustainable especially one with limited capital, you might need to

manner. Confirm the feasibility of your idea in the market solicit capital investment from investors or funding
to be sure that it is valuable to your target audience. partners. This can be a strategic move to build a business
that scales fast.
Ÿ Business plan: Draft a business plan detailing everything
worth knowing about the business you are venturing into. Ÿ Consultancy: Engage the services of a business
In doing this, you want to be clear on your business vision, consultant to help you create an effective, go-to-market
how much it will cost you to set up, etc. strategy. You can visit www.olubunmioluwadare.com to

speak with a consultant.
Ÿ Team setup: Here, you put your team together depending

on the business requirements. Sometimes, the business
will not require more than a few people. Regardless of its
size, be sure to clearly identify the strategic roles that
your team members play in the business.

Ÿ Technology: Given the rise in technology today, it would
be smart of you to incorporate technology into your
business processes from the early stages. This can include

software or other tech tools that improve your business
efficiency.

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