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I SEE MONEY IN AFRICA
I SEE MONEY IN AFRICA I SEE MONEY IN AFRICA
TEN TIPS TO KICK-START YOUR
serve others and also make the continent prosperous.
BUSINESS IN AFRICA

4. Count the cost
All the ideas which have been listed are great business
ideas which are sure to bring you some profit. But it is
1. Address excuses
of no use to expect profit if you have not taken the time
Countless people dream of becoming entrepreneurs
to count its cost to you. You have to be sure you won’t be
but never do because they always find seemingly valid
running at a loss before embarking on any business
excuses. They think of Africa’s economy as an obstacle
venture.
rather than an enabler; as a result, they never start. As
one with a desire to birth change on the continent,
5. Do your research
don’t let it be said about you that your excuses were
No matter what you think you already know, there is
greater than your will.
still more to be known. Therefore, carry out extensive
research before investing your resources into any
2. Absorb everything
business. Understand the business requirements,
As a change agent and entrepreneur, you have to listen
government policies around businesses of that niche,
to what people say their challenges are, so you can
and global best practices so you can build a truly
make a profit out of proffering innovative solutions to
successful business.
those challenges. Listen to what your friends, family,
and experts have to say. You should also watch out for
6. Imagine yourself with zero money
economic trends and opportunities on the continent.
If you had no money, what business would you start?
The beauty of all I have shared with you in this book is
3. Be a solution
how diverse the business ideas are. Some of the
Regardless of the business you have identified that you
businesses are capital intensive; others are not. For the
want to start, it is important to keep in mind that it
latter, you do not have to worry so much about money
must solve problems for it to be truly valuable. Africa is
before starting. I’ll even go so far as to say that you
a land full of opportunities; however, your exploration
should start that business with what you have right
of those opportunities must fulfil a greater purpose
now.
than only profit for your purse. Your business should

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